CONTACT: Sherrie Rosenblatt, NTF, 202/898-0100,
or, Leslee McGovern, Devine & Pearson,
617/472-2700 E-mail: srosenblatt@turkeyfed.org

Sandwiches: They're Not Just for Lunch Anymore
National Turkey Federation Presents Dozens of Innovative Recipes on eatturkey.com

View Sandwich Recipes

Washington, DC (July 2002) - Today's consumer is looking for upscale alternatives to traditional fare and operators can find strong evidence of this in the recent elevation of the sandwich to entrée status. According to Technomic Inc., a Chicago food consulting firm, U.S. sales of custom-made sandwiches are rising 15 percent per year, five times the growth rate of hamburgers and steaks. Foodservice professionals looking to join this trend need look no further than the National Turkey Federation's (NTF) www.eatturkey.com for more than 80 creative and contemporary chef-developed sandwich recipes.

"Turkey has always been a preferred choice for the discerning sandwich consumer," says Sherrie Rosenblatt, NTF's director of public relations. "At eatturkey.com, operators now have an extensive resource for creating new and interesting variations on the classic sandwich using this ever-popular and adaptable protein."

The sandwiches that make up just one of the categories in the NTF's database of 500+ recipes are submitted by celebrity chefs, culinary school students and NTF members representing every sector of the foodservice industry. Served on breads that range from focaccia to lavosh, they make use of such diverse ingredients as pesto, peanut butter and peppercorns, as well as lemon juice, limes and bourbon.

Among the site's most popular sandwich recipes are Kentucky Barbecue Turkey, Thai Turkey Wrap and Roasted Turkey Reuben. Beginning in August, check out NTF's new sandwich feature page and its links to the recipe database by going to www.eatturkey.com and clicking on the turkey sandwich image.

The National Turkey Federation is the advocate for all segments of the U.S. turkey industry. Its award winning web site, www.eatturkey.com, offers successful on-line professional chef cooking demonstrations and a searchable database of more than 300 recipes that exhibit turkey's versatility as a profit-building item, which enhances menus in all meal occasions during every season of the year. Operators can also go to www.eatturkey.com to sign up for the RecipE-mail program to register to receive unique recipe ideas that add flair to holiday and special occasion menus year-round.